SIRACUSA - BRAND IDENTITY
Role: Art direction, Typography, Design Studio: Personal project
Logo design and original font based on the results of a research about ancient typography and signs. Siracusa is a historic city in Sicily, founded more than 2.700 years ago getting cultural influence from Greeks, Romans, Byzantines, Muslims, etc. I designed a new font, called Sira, that take inspirations from all the signs left from the civilizations that lived in this city over the years. The font Sira has been designed first, sculpted in stone to get the pecularities of this medium and at the end digitalized and programmed to generate a number of different gliphs depending on letter combinations.